Jason Falls is a leading digital strategist, author, and speaker in the social media marketing industry. He pioneered conversation research with the first Conversation Report in 2012. Founder of the Marketing Podcast Network and Falls+Partners, he has worked with brands like GE Appliances, Jim Beam, Maker’s Mark, AT&T, and General Motors. He authored Winfluence, No Bullshit Social Media, and The Rebel’s Guide to Email Marketing, and founded SocialMediaExplorer.com, once the top marketing blog per AdAge. Named a top influencer by Forbes, Entrepreneur, and others, he frequently appears in major media and speaks internationally. Falls also served on the board of NCFL and helped launch Wonderopolis, named a top 50 website by Time. He lives in Louisville, Ky., with his two children. 

YOU REALLY DON'T HAVE TO READ THIS is an insightfully entertaining collection of columns, musings, and mostly true memories from writer Jay Webster. Each of the bite-sized chapters reads like a conversation, crossing between comedy, confessional, and social observation.

Jay has spent the last three decades making things up for a living, alongside his wife, Ann-Janette. He has helped to create books, plays, independent films, albums, paintings, community events, and even one offspring. Only the last one is an undisputed success.

Now Jay is tackling many of our most pressing issues: the problem with pants, what's so wrong with being wrong, is anger the fast food of emotions, and his life as an acrobat.

This is Jay's second book. His first offering is the children's book, The Bird and the Moon, which was written with the help of his wife and daughter. This beautifully illustrated hardback book tells the story of a sleepy cardinal who doesn't quite fit in.

Owner of OK Bird Control.